Weekly Brand Inspiration: Crate & Barrel Email Journeys

Weekly Brand Inspiration: Crate & Barrel Email Journeys

2017 is ON and I’m so excited to begin this year with inspiration and creativity. If you’re on our email list, you already got our postcard last week. Each week, I’ll be covering awesome brands that inspire us with sheer creativity, brand experience and storytelling. This week we cover brand email journeys. The example comes from […]

Questions to Ask When You Document Your Content Strategy

Questions to Ask When You Document Your Content Strategy

Research by Content Marketing Institute (and partners) shows that only 32% B2B businesses in 2016 had a documented content strategy. And at the same time, 48% businesses cited a documented content marketing strategy as the reason for their overall improvement in content effectiveness. The best way to predict the future is indeed to create it. If you’re at a […]

How To Create A Creative Space For Collaboration

How To Create A Creative Space For Collaboration

I’ve recently talked about the importance of having a ideal space for your best work as a marketing or creative person. But the ideal work environment requires us to collaborate with teams and other people with a totally different or complementary skill set. So, as a brand owner, how do you create a creative space […]

Social Trends Podcast A Vision For A Business Operating System

Social Trends Podcast: A Vision For A Business Operating System

The Social Trends Show where we meet social experts, brand owners, bloggers and all sorts of creatives got a high degree of ultra cool recently. We spoke to a cartoonist and all round creative, Meera Sapra. Now Meera incidentally, also wears another hat of being the social media guru at Zoho. She recently shared Zoho’s vision […]

Creating A Remarkable Blog Needs the Right Tools

Creating A Remarkable Blog Needs the Right Tools

Very recently I ran a workshop at Ann Arbor talking about how to create an ideal blog. It’s a simple idea but often requires hours and days of consistent practice to stay successful. As you’ve probably figured, I do believe in the 10,000 hour rule that things will get better for you with time and […]

How to Create Remarkable Videos For Your Brand

How to Create Remarkable Videos For Your Brand

Creating remarkable videos for your brand isn’t rocket science. In today’s new media landscape, it may just have become a need. I have exactly three reasons for sharing this with you today. Firstly, I recommended one of my clients to launch a series of “how-to” videos to make their product more accessible. We discussed about how […]