5 Ways to Create Impact With Your Enterprise Digital Strategy

Implementation of innovative technologies is not the end of your enterprise digital strategy. Success of a digital transformation for a business depends on your overall vision. You need strategies that move away from solving just a few problems to embracing solutions that can improve the total performance of your company. In this age, it is important to adapt to the rapid business changes…

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How Social Media Marketing Can Ruin Your Budget

Social media marketing is a must for every business today. But the question is, are you spending your social media marketing dollars wisely? Technology continues to evolve–this means that new trends and marketing tools are coming about, giving you far too options. Every campaign usually begins with a test. Once you figure out what works best for…

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New Tasks For Salespeople In The Social Era

Recently while speaking to a client, we talked about how his company was now transitioning from a traditional sales model to a more digitally cohesive environment. Salespeople in the social era had to be digitally social too. The key reason was that in the B2B environment they were in, the buyers had changed. No longer…

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