Is Content Marketing the New Journalism?

Journalism used to be a very specialized job. Accomplished ones writing for top notch newspapers and magazines were celebrities in their own right. Of course many of them can still be found across traditional media but they no longer enjoy the monopoly they once had. The digital revolution has democratized news and brought forth an era of…

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How Do I Improve My Social Media Presence?

Building a social media presence is something that every marketer is concerned about. Social media creates remarkable value for your organization for the long term.  It looks straightforward to start with, but that’s rarely the case. You need to to develop the right kind of presence at scale that is consistent with your brand image. This…

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10 Social Media Terms That You Must Know!

Every field is loaded with jargons. Social media like most other fields is full of terminology that sometimes you’re even embarrassed to be asking about, because these are used so much. Not knowing the meaning of a few unique social media terms can hinder your very understanding of the issues you face. While it is not possible to…

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Does Content Marketing Actually Work?

It’s a growing field. But many think of content as a field with a need for extensive resources that can’t fit into the plan of a lean startup or small business. While Google and Facebook have made content marketing fashionable, we do see a lot of people wondering if it is really worth the time. Does content marketing…

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5 Tips And A Formula For Writing Amazing Headlines For Your Posts!

The importance of headlines can hardly be overstated. Newspapers and channels have already shown us the importance of sensational and attention grabbing headlines. The same principle also applies for any kind of online content targeted at potential customers. As this is the era of information overload, people have far too many options to choose from. Haven’t you always…

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