One may think social media managers are very lucky. They get paid for spending time on Facebook and Twitter while others are castigated by their bosses for these at the workplace. But the truth is that a true social media manager has to work hard as any other worker in a modern organization. This especially if she/he wants to see any positive results and grow professionally. So, let us have a peak into a day in the life of a social media manager. 🙂
Planning and Preparation
We may make Facebook posts everyday but when it is done as a job, the pressure immediately increases. The social media manager needs to post not as herself but on behalf of a brand. So, every post must be relevant and meaningful (oh the pressure ;-)). Social content must contribute towards the ultimate business goals. This requires regular brainstorming and research to come up with ideas for new and engaging ideas for daily posts.
The actual posting process also takes up time especially if the manager is handling several accounts and platforms. The frequency of the posts change from case to case but it may require 3-4 posts on different networks like Facebook, Twitter, Instagram, LinkedIn and Google Plus etc. for each account handled. Also, the posts need to be customized a bit for every network. Social media managers can post them in real time throughout the day and also schedule them as per needs.
Interactions and Outreach
Interaction with fans and followers is an important component of social media management. It can be the difference between actual success and mere tokenism in all your social activities. So, the manager must try to talk to people, reply to queries and grievances as soon as possible. People expect prompt response so it has to be done regularly and not once a week. Similarly, she/he must also spend some time locating and reaching out to the influencers such as well-known experts, celebs or bloggers in the relevant field and try to make them a part of the social community.
Adverts and Contests
If there is a budget available, the social media manager must be able to plan and execute advanced activities such as contests and advertising campaigns. This would require some advanced knowledge regarding various tools and the manager has to be very discreet in plans to make these efficient. Moreover, these activities eventually sync with the larger business goals of the organization.
At the end of the day it is also important to measure the activities and their impact. The social media manager must go through the analytics of every channel at the end of the day and assess the performances of every post made. She/he should know how to read the data and make sense of it. She/He must be able to spot the issues and improvise upon them every passing day. These activities can work only if they are consistently monitored and fine-tuned.
What are some ways in which your social media managers are working on your brand success?We would love to hear :-).
ps: Don’t forget these tips when you’re writing down the social media manager job descriptions for hiring 🙂
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