How to Use Rich Media In Your Content Marketing Strategy

How to Use Rich Media In Your Content Marketing Strategy

The rise of smart phones, tablets, ever slicker laptops and new apps or platforms has made usage of rich media by consumers and brands rampant. Whether it’s via snapchat videos, Instagram stories, Facebook LIVE or Twitter moments, platforms are pushing this trend forward. Rich media content is visual, engaging, and generally makes your message more interesting. That […]

Is Content Marketing the New Journalism

Is Content Marketing the New Journalism?

Journalism used to be a very specialized job. Accomplished ones writing for top notch newspapers and magazines were celebrities in their own right. Of course many of them can still be found across traditional media but they no longer enjoy the monopoly they once had. The digital revolution has democratized news and brought forth an era of […]

7 Signs That You're Actually Good At Content Marketing

7 Signs That You’re Actually Good At Content Marketing

Monday morning needs some motivation. If you’re beginning the week thinking about how you can improve your content marketing efforts, it’s also a good time to reflect a little more. What does success mean? Are you any good at content marketing as a brand? Contrary to what you may want to hear, going viral doesn’t have […]

Top 5 Reasons Why Your Content Marketing Campaign Failed

Top 5 Reasons Why Your Content Marketing Campaign Failed

Content Marketing’s true worth was emphasized by Bill Gates when he said, “Content is king.” Since 1996 when this statement was made by one of the world’s most successful entrepreneurs, the three words have gone really, really viral. Whether the true essence was understood or not, the sentence spread like wildfire. Maybe that is one of […]

How to Make Growth Hacking a Part of Your Content Marketing Strategy

It’s Time: Growth Hacking Your Content Marketing Strategy

This is 2016 and making growth hacking part of your content marketing strategy is a need. Today, we have guest blogger and online media maven, Nina Pineda sharing her tips on how to give your content releases that much needed boost. Time to take notes, and over to Nina! The term “growth hacker” was coined in 2010 by Sean […]

Does Content Marketing Actually Work

Does Content Marketing Actually Work?

It’s a growing field. But many think of content as a field with a need for extensive resources that can’t fit into the plan of a lean startup or small business. While Google and Facebook have made content marketing fashionable, we do see a lot of people wondering if it is really worth the time. Does content marketing […]

7 Daily Tasks For Your Content Marketing Manager

7 Daily Tasks For Your Content Marketing Manager

The good news is that your Content Marketing manager is perhaps your most flexible employee (internally or externally) because the range of work to be done is really open. While we did share that the life of your content team can be chaotic on a daily basis, today we’re going to talk through the daily […]

Top 50 Content Marketing Resources You Need In 2016

Top 50 Content Marketing Resources You Need In 2016

Content Marketing and brand storytelling have been around from thousands of years and as a Startup or small business, it’s not just a good to have, but necessary in the 2016 world. The big difference is that consumers are now creating content on multiple platforms themselves. Different channels across the purchase cycle, and brand touch points for consumers […]

How Can I Start Content Marketing With Limited Resources

How Can I Start Content Marketing With Limited Resources?

As you’re aware, we have a fully online content marketing workshop available at Brandanew. Now, the course allows everyone to send in their questions on a special email address after they have gone through the material and soaked in the information. Content marketing with limited resources seems to be a common paint point for many. This […]

taboola How to Supercharge your Content Marketing with Paid Advertising

How to Supercharge your Content Marketing with Paid Advertising

Any Digital Marketer living in today’s age will tell you that Content Marketing is a must, for not only promoting your brand to new prospects, but also to maintain a relationship with your existing customers. While we’ve often talked about organic Content Marketing, today we have guest blogger and entrepreneur, Garett Gan sharing his views […]