Recently with @brandanewco we participated in the wonderful and weekly #BrandChat and while being an active participant, this post came to the head. As an online company, sometimes it is quite possible that while producing the perfect products and services online, the human touch takes a back seat. Events that involve connections with real people in real-time are a breather. A Tweetchat is definitely no different. In building authentic, engaged and human brands, it actually goes a long way. And if you didn’t agree, here are 7 reasons why Tweetchats help you build a remarkable brand.
1. Meet new people and grow your network: There are few opportunities in the online world which allow for authentic and true exchange of ideas and you realize what the thinking of other people and experts is in the real-time. Use that as an opportunity to find people with interesting ideas to connect with. In a fact-paced Twitter chat , instant connections are easily possible. In the last TweetChat I participated in, even with a differing view @amandairel put it up just right,
2. Showcase your mettle to the audience globally: Unlike paid events half way across the world, all a TweetChat needs is a computer with an internet connect and a time zone where you can connect with people on topics of your interest. Sharing ideas and showcasing your expertise is as easy as writing a 140 character tweet. You will be surprised how easy it is to follow up and connect all at the push of a button. It is advised that a brand should not really sell products on a Tweet chat but instead bring out the conversations and thinking behind topics that is most likely to be attractive to an audience and build trust. If your views are interesting, there’s likelihood that the host of any TweetChat will retweet or share your views further which immediately increases your reach. The key however is to be smart and authentic.
3. Connect with brands you are interested in: Whether it is influencers or big brands that you’ve been interested in interacting with, just tag them and get the conversation going! When it’s about a relevant topic, there’s a large likelihood that you may find a connect with brands that are interested too.
4. Discuss open-ended questions to learn from: At the recent #brandchat, our questions at times really felt pedantic or open-ended. Things like “can commoditization of brands ever be prevented”. These are questions books are made out of :). But it is wonderful to get views of very many people on how they overcome such big challenges while working with brands. Depending on any topic that’s of interest to you, it does help to get a different view to learn better from. Open-ended questions work best when hosting a TweetChat of course.
5. Breathe life into your Twitter stream: All of us like to schedule Tweets. Yes. Scheduling isn’t bad or inauthentic, it’s usually good time management. But having an event that sees you respond in real time and be there takes your Twitter stream to another level. People know you for you. Be sure that you always warn your audience that the Tweet volume may go up, so that they are prepared and can mute if needed for a hour or so.
6. Gain instant gratification and have fun: Like any live event, it’s cool to get instant gratification through an immediate response, a favorite, a Tweet with everyone engaged and present there, in that time frame. I say, get your coffee mug next to you and Tweet away! What’s not to like 🙂
7. Re-use the original content of a TweetChat: Using tools like Storify, you can collect all the interesting responses and convert them into a Blog Post. There’s no reason to feel guilty that you didn’t “utilize” that time for creating more content. Guess what, you can and very easily at that.
What are some of your reasons for participating in a live Tweetchat?
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