The good news is that your Content Marketing manager is perhaps your most flexible employee (internally or externally) because the range of work to be done is really open. While we did share that the life of your content team can be chaotic on a daily basis, today we’re going to talk through the daily tasks that your content marketing manager must be involved in, to ensure that you’re on the right track from a content perspective, as a business. So, if you’re building a content marketing team internally or hiring an agency to help you, keep these in mind!
// Don’t forget to look through our content marketing eCourse if you’re beginning this journey//
7 Daily Tasks For Your Content Marketing Manager
1. Think like a publisher
We’re in a world where brands have moved from lean back marketing models to interactions and engagements. Brands are creating content on a consistent basis which is often well beyond their products and services, but caters to the needs of their niche audience. A content marketing manager needs to think and execute as a publisher and editor, developing creative new content to address the goals set for your business.
2. Position your brand as the best-in-class storyteller
Stories engage and ultimately sell. Across all the various channels from your blog, to social media and paid/ owned media channels, your content marketing manager needs to present a consistent storyline. The team/ manager needs to have an eye towards driving new subscribers, ensuring social sharing and ultimately allowing your readers and fans to see the value in your products.
3. Create various kinds of engaging content
Any content marketing manager must be able to create blogs posts, email newsletters, social media posts and visual content like infographics, videos etc. with support from your design staff, where necessary. It’s hard for any manager to keep the team excited, unless they’re capable of producing the content autonomously on their own. Quality and interest are key!
4. Work with and manage an internal and external team
From freelancers, interns to volunteers or agencies externally to various internal stakeholders like your sales teams, analytics teams and the management, a content marketing manager needs to be able to manage these relationships. This includes being able to communicate in a transparent manner, manage priorities and be able to set expectations clearly. With external agencies, it may also include following up with contracts, rights of publications and approvals at all levels. This may sound trivial, but often in small to medium sized companies, plenty of content related work happens with internal and external stakeholders and requires management on a daily basis.
5. Optimize and edit content. Stick to brand voice.
Optimizing content from a search, lead generation and a social sharing perspective is one of the things that differentiates a content marketing manager from a regular writer. Using tools, A/B testing with analytical support, keyword analysis is necessary. In addition, the content marketing manager must copyedit all content prior to publication. The content needs to be consistent in terms of style, quality and brand voice. Manage brand and content creation guidelines. The manager may also need to provide guidance to team members (internally and externally) on how to best implement brand elements and guidelines.
6. Grow the community
To enable optimal reach, it is necessary to grow the blog, email and social media subscriptions for your brand. Managing a blog to attract site visitors through search, social optimizations and growing subscriber base by providing regular, helpful content is something that a content marketing manager consistently needs to think of and implement.
7. Think about conversions and best practices in industry
The ultimate goal of any successful content marketing strategy is to ensure your business flourishes. A content marketing manager needs to be able to align content marketing with product marketing strategies and goals. The strategy must incorporate seamless integrations that will drive conversion to the products and services offered by your brand. This will involve A/B testing and refinement of all content according to analytical data. The content marketing manager will also need to stay updated with the latest content marketing trends in your industry and otherwise to use the best tools and tactics available.
How do you see the role of a content marketing manager for your business?
Starting a new content marketing initiative? Don’t forget to go through our eCourse to start well!
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