Even in today’s times, many business – big or small, are way behind the mark when it comes to SEO, content marketing and blogging. They’re dabbling in all other digital marketing techniques, and blogs and social content is being largely ignored on account of these channels not being effective enough. Where does your blogging fear lie at? It’s true that content doesn’t bring in instant revenue. But it’s also absolutely wrong when brands think they can do without it. Running absolutely no blog or a weak one that barely gets updated, is just not acceptable by digital standards, if you want your business to become ‘the one’ for your customers. Here are 4 reasons why your business should start blogging right away:
4 Reasons Why Your Business Should Start Blogging NOW
1. Blogging for business boosts your social media presence
Social media can be used for a lot more things than just running ad campaigns to sell your products and services to your target audience. As a matter of fact, those continuous advertising posts begin to get on a reader’s nerves in sometime and he/she is bound to look for something that isn’t just about sales.
Incase you’re wondering where this audience has been all this while when you were sharing all your company articles, they were looking for something interesting! Content doesn’t necessarily mean overselling your products/ services in different ways, it has to be more about the user than your sales graph. A blog that speaks of trending topics and utility is the best way to subtly promote your business’s products/ services on social media.
Incase you’re giving this a shot, don’t mind me pointing out the increase in the shares and engagement per post! If you’re looking for inspiration, head over to Mashable and you’ll know what I mean.
2. Blogging for business helps you with SEO rankings
If you were wondering what your competitor has been focussing on to rank better on search engines for the same keywords you are focussing on, let me break it down for you. The latest Google algorithm has introduced a number of variables to determine the ranking of a website – indexed pages, quality backlinks, strong media presence, etc. And if you read the above point carefully, you’ll know a blog is the best way to fulfill all those factors!
Now quality backlinks don’t just walk in like that, you have to strive for it. Quality relevant content has more chances of getting linked to or mentioned in blog posts by writers of that field. And if it has a couple of stats along with an interesting angle to it, get ready to be famous!
3. Blogging for business increases your credibility
Just because your product is better than those offered by others in the same field, doesn’t mean your customers are going to believe you when you point that out! You could actually be delivering everything quality, but if you’re putting all your sales at stake on that fact alone, be assured that you’re reaching nowhere.
There are about 60% of consumers who feel positive or inclined towards buying a product/ service from a company after reading their blog. Why? Because it speaks of their expertise in the field and that’s what people want in their lives – quality.
Maintaining an updated blog is a great way to not just let your customers know that you’re continuously evolving (for their betterment), but it is also a sure shot way to win the trust of investors who are seeking out for promising projects across the world.
Content brings you at a win-win situation, is all I can say!
4. Blogging for business helps drive in inbound leads
According to a study by HubSpot, 60% of businesses who acquire more customers through blogs are consistently getting more inbound leads. Since blogs focus more on showing the relevance of products/ services in a user’s day-to-day life, they are bound to help you rank higher in relevant organic searches, increase social media presence and drive in more direct traffic.
Direct traffic means increase in inbound leads; which are easier to close as these are those group of people who came looking for your products/ services themselves. Outbound leads are often hard to convert and usually result in an incomplete conversion cycle.
Now that you’re partly convinced to integrate blogging and content marketing in your strategy, here’s the surprise that will make you get at it at lightning speed.
Blogging for business is the cheapest way to promote your business!
There is a major section of your target audience that learns of a business and its products/ services via blogs instead of advertisements. If you’re a small business running on a shoestring promotional business, blogging is for you!
Platforms like WordPress, Tumblr etc are great to start blogging on for free and if you have a couple of hours in hand, you can get to writing all by yourself! Cost effective to run and optional hiring for writing posts – what more do you need?
70% of consumers learn about a company through its blog versus ads. If you are a small business owner and are looking to find ways to market yourself without spending a lot of money a blog is one of the best ways to do so.
You can write blogs yourself costing you no extra third party dollars- your time of course. Additionally if always check with your employees if they can assist you with blogging. Don’t shy down from reaching out to experts, if resources, time or talent seem difficult to manage.
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