11 Best Social Media Tools For Small Businesses And Individuals

Creating a brand presence on all major social platforms – Facebook, Twitter, Pinterest, Instagram, Google+ and LinkedIn has become a must for businesses irrespective of their size. But does it all end at fancy social profiles or does social media marketing run deeper? I say, the latter. Social media marketing isn’t just about creating a profile, posting a few pictures of cats and dogs and running a couple of ad-campaigns. It is about identifying your target audience, monitoring topics of conversations they actively engage in and creating content related to the same to drive in their attention on your page. How can you make it easy? Which social media tools can you use?

Doesn’t seem all that simple now, does it?

With a plethora of social platforms out there, and millions (maybe zillions) of those using each one of them, manually monitoring your target audience is nothing but a pain in the neck and hours of slogging without reaching the desired results. So how do you maintain a social presence without stressing out too much while reaping the maximum benefits from it? You work smart.

social media tools for small businesses and individuals

11 Best Social Media Tools For Small Businesses And Individuals

Here’s a list of 11 social media tools that small businesses and individuals can make use of for maximum productivity:

Social media tools for social media and content management

1.  Hootsuite

Hootsuite is a leading social media management tool, that offers a common dashboard for managing and measuring multiple social networks/ profiles.

a) Manage social networks
b) Schedule messages
c) Engage your audiences
d) Measure ROI right from the dashboard
e) Connects with over 35 popular social networks
f) Can be used by small to medium sized businesses, agencies and enterprises

2. SocialBro

SocialBro helps you manage and analyze your Twitter community and assists you in campaign management.

a) Targeting – Discover New Followers, Search And Segment Followers, Import Email Database,Target Twitter Influencers,Tweet Location, Tag Followers
b) Engagement – Best Time To Tweet, Discover Retweeters, DM Campaigns, Tailor Content
c) Analyze – Twitter Dashboard, Insights And Statistics,Tweet Analytics, Benchmark Performance, Analyze Competitors, Follower Retention
d) Campaign management – Monitor, Automate, Search And Filter, Manage Lists, Follow Back/Unfollow, Reports
e) Social media tools for social analytics

3. Rival IQ

Rival IQ is a digital marketing on-demand analytics tool focusing on competitor analysis, social media analytics, SEO keyword rankings and website content marketing.

a) Free 14-day trial
b) Digital Marketing Analytics
c) Competitive Benchmarking
d) Social Media Analytics
e) Digital Strategy
f) Competitor Profile
g) Content Marketing
h) SEO Keyword Rankings
i) SEO Strategy
j) Social Media Strategy

4. Klout

Klout helps people who want to be great at social media. It helps you share original content and measure your online impact.

a) Suggests the latest shareable content
b) Tracking – retweets, likes and shares
c) Klout score – based on the online impact you create on social platforms
d) Integration of multiple social platforms
e) Scheduling of content
f) Klout perks – exclusive rewards for successful campaigns

Social media tools for social monitoring

5. Keyhole

Keyhole is a real-time hashtag tracking tool for Twitter, Facebook and Instagram. It offers a simple visual dashboard that is not just easy to comprehend, but also shareable.

a) Simple search – keywords, hashtag, URL
b) Visual, easy to understand dashboard
c) Easy reporting – shareable URL to show live data
d) Downloadable data – XLS or CSV

6. Mention

Mention is a media monitoring tool that lets to create alerts on your name, brand, competitors and be informed in real-time of any mention on the web or across any social platform.

a) Real time monitoring – supports 42 languages that ensures you don’t miss a mention anywhere: Customizable notifications – of mentions on any website/ social platform
b) Instant reaction on notificationsretweet, like, share or add a post you are mentioned in to your Buffer account for posting later
c) Reporting and analysis – tonality, source and language
d) Downloadable statistics – PDF, CSV, XLS and TSV

Social media tools for social content

7. Swayy

Swayy is a content discovery platform that can be personalized based on requirements to help you discover the most engaging content across the web to share with your audience on social platforms.

a) Great content – articles, videos, infographics
b) Sharing – suggests relevant hashtags and handles for greater reach
c) Analytics on the most effective content for community growth

8. Pocket

Pocket is a content management tool that allows you to save browsed through content – text, images, videos and other web content for viewing/ sharing later.

a) Mobile app – Android and iOS
b) Unlimited storage to save all content in one place
c) 3 full-screen reading modes for day and night
d) Wifi only syncing for saving data
e) Easy organization of content – search and tagging
f) Can be used with Twitter, Feedly, etc
g) Easy sharing to Evernote, Twitter, Facebook or with an email address
h) Available as a desktop browser extension

Social media tools for creatives

9.  Canva

Canva is a simple designing tool for everyone. It helps create designs for web and print – blog graphics, presentations, social media posts/ covers, flyers, posters, invitations, mailers, etc.

a) Ready-to-use layouts – Social Media, Presentations, Blog Graphic, Poster, Photo Collage, Pinterest Graphic, Invitation, Card, Business Card
b) Create a custom sized images
c) Hundreds of free elements and fonts
d) Photo editing options
e) Easy collaboration
f) Easily shareable on social media or via email
h) Downloadable – PDF and PNG

10. Pablo

Pablo is a design tool offered by Buffer for creating quick engaging images to share on various social platforms.

a) Ready-to-use layouts
b) Number of fonts and backgrounds to choose from
c) Easily shareable on social platforms
d) Takes about 30 seconds to a minute to design images

Social media tools for scheduling

11. Buffer

Buffer is a management tool for social networks, that also offers post scheduling to Twitter, Facebook and LinkedIn; reducing the effort required to do so on your own.

a) Share to multiple Twitter, Facebook, Google+, LinkedIn and Pinterest boards from one place
b) Get analytics for each social update you share: Clicks, retweets, repins, likes, shares, mentions and more
c) Schedule your posts automatically so you never have to worry about setting a time and date. Just hit “add to Buffer”
d) Add updates to your Buffer from lots of different apps or via email
e) Includes scheduling native retweets from Safari, Tweetbot & more
f) Available on mobile as well – Android and iOS

Is there a tool you have been using that definitely deserves a place in this list? Feel free to add to it by dropping a comment in the box below along with what exactly can it help these businesses with.

Image: Flickr


Vanhishikha Bhargava

Digital Storyteller at Brandanew
A passionate social media marketer, Vanhishikha specializes in content creation, and utilizes her skills to create compelling copy for social media and digital campaigns. She is Brandanew's digital storyteller.