One of the best things about social media is that there are no hard and fast rules set by the snooty experts of the field. But just like every other thing that comes with no restrictions, the platform is often misused for purposes that leave us at our wit’s end. Whether it is a business account or a personal one, it isn’t everyone’s cup of tea to stick to keeping tweets attractive and followable – it requires a little attention to detail. Actually, a lot if you’re aiming at gaining followers. Twitter has been around for some time now, and still there aren’t many who understand how to use it effectively. Most of us often end up making a fool out of ourselves or hitting a dead end after reaching 500-1000 followers. If you don’t want to fall or remain in the same category of stagnant users, here are 10 things you should just never ever do on Twitter…
10 Things You Should Never Ever Do On Twitter
1. Retaining the default user image (boring!)
(yes, eggs are good for breakfast, not on your profiles)
Are you one of those who finds Twitter’s default user image appealing enough to stick around on your profile? With all due respect, it is not even close to the word ‘appeal’ in any way. Your followers want a face (or a logo) that they can identify your brand with. A profile picture not just helps establishing a connect with them, but also gets your branding game a notch up.
2. Abusing hashtags (issuing a warrant right away.)
Pretty sure you have come across a couple of users whose tweets are full of hashtags. Don’t know what I mean?
Inserting too many hashtags doesn’t just make your tweet difficult to understand and result in the shared link getting overlooked, but also categorizing your tweet under far too many irrelevant categories, drawing in traffic that you wouldn’t have ever dreamt of (or wanted). Try and stick to using only 2-3 industry relevant hashtags and make sure you have read The Do’s And Don’ts Of How To Use Hashtags.
3. Retweeting blindly (give it a minute, will you?)
Oh, so you follow this, that and thaaaat blog? Doesn’t necessarily mean you need to retweet each of their tweets.
You could be following a thousand people on Twitter but if you think retweeting each of their tweets because they requested you to or a couple of people you know did, is just wrong. Make sure you go through the link shared in the tweet before you go RT happy! It could disappoint your followers.
4. Auto-tweeting (you’re not a BOT!)
When you’re sharing something from a blog site or any website on Twitter, a ready tweet along with the link is offered; all you’re required to do is ‘tweet it’ – NO.
Agreed you like the post, but your followers are interested in reading your take on it else they would have followed the blog themselves, right? With Twitter’s new ‘Quote Tweet’ feature you can add a line that gives an insight into what you’re sharing without having to alter much of the content that you’re sharing – which is kind of next to impossible otherwise.
5. Favoriting it all (like, like, unlike!)
Yes, you’re an avid reader and a people pleaser but really, stop favoriting everything you see on your feed.
Favorite content that you think is relevant to your industry, your followers might like reading too and there is a possibility of you sharing it with them in the time to come. It shows how you seek knowledge and not just the ‘engagement for engagement’ mantra.
6. ‘Grammar’ neglect (just not acceptable.)
OK, the standard language being used on Twitter by users across the world is English and if you think you can get away with poor grammar, you’re mistaken.
‘You’re’ and ‘your’ are not the same thing – mind it!
Now most of the times, these errors occur due to unintentional typos but there is something called ‘fixing your mistake’. Before you tweet something, make sure you have proofread it, but incase you’ve made a mistake in a tweet that has already been published:
a) If it hasn’t been online for too long, delete it and re-publish it after fixing the error.
b) If it has already brought in some engagement, publish a follow-up tweet admitting and correcting the error you made in the previous tweet.
c) In cases where users have started to troll you over the mistake you made, be humble and thank them for pointing it out instead of getting offended.
7. Engaging with trolls (cats and dogs – cute, but really?)
Yes, they are hilarious and you feel like sharing them but come on! Curb the urge to engage with trolls on Twitter unless someone created one that your industry and followers can relate to.
But what if you just can’t keep yourself away from them?
Try and maintain separate accounts for personal and business use; that way you can share all the trolls you want on your personal account while you maintain a straight jacket engaging professional impression on the other account. Problem solved!
8. Clubbing all social profiles (don’t drive in stalkers!)
There are a lot many tools that enable auto-sharing on all your social profiles if you publish something on one of them – advisable for business accounts, else please avoid doing this.
Twitter is not Facebook or Instagram; no one wants to know which handbag you just bought or where you just checked-in for a scrumptious meal. Maintaining relevance and sharing content that connects with your audience is the rule to follow for all business accounts – not a rule, but let’s make it one.
9. Auto-DMs only (I repeat, not a BOT.)
Agreed that it is difficult to thank everyone for following you and auto-dm’s step in as life saviors; but is that the only interaction you’re having with them?
If there are a few of your users who don’t just respond to your auto-dm with an auto-dm, but genuine messages, make sure you spare time to interact with them. Engage these followers in a conversation that leaves an impression of you as someone who isn’t just bothered about sales; but also a customer-centric brand interested in imparting knowledge about the industry you function in.
10. Repeat tweeting (Parrot-ing much?)
You know you have shared the content that drew in maximum engagement a lot many times more than GoT fan statuses were. It is okay, this one is a major blunder but can be fixed right away.
Make sure you offer a variety of content to your followers and not trick them into reading the same thing over and over again by simply tweeting the link with a different image. This leads to an eventual trigger of disinterest in them and a dip in the engagement on your profile. Remember, ‘different strokes for different folks’.
Ever seen someone or a set of people tweeting something that is absolutely atrocious? Ever made a mental note of something ‘to not do’ while browsing through your Twitter feed? Please feel free to share your experience with us and add to this list – let’s make our Twitter feeds pretty, shall we?
ps: original egg via Flickr
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