10 Things Your Brand Can Learn From Children’s Stories

We all are eager to teach children and pass on our pearls of wisdom. But most times we realize that they can teach us adults, a ton of things. Same is the case with Children’s literature. Simplistic but profound lessons for every walk of life, which can easily be applied in the field of business too. I’ve picked up ten classics and things your brand can learn from children’s stories.

10 Things Your Brand Can Learn From Children’s Stories

10 Things Your Brand Can Learn From Children’s Stories

1. The Hare and the Tortoise

Yes, we learned that the slow and steady wins the race. As businesses, you need to focus on the “steady” part here. Literally being “slow” will not help. But what is probably means is being patient and perseverant and not losing hope when facing odds.

Each brand and business goes through ups and downs, but true success emerges from how you deal with the odds and keep at it, despite it all.

2. Alice in Wonderland

Alice is all about venturing into the unknown. She has a great adventure, only because she breaks the shackles and dares to venture into a different world. As businesses, you have to be brave. It does not mean that you need to be reckless, but you need a fair share of calculated risks. Creativity in any field demands that you allow your fertile mind to wander around before you find that one thing that speaks to you, and makes all the difference.

3. Jungle Book

Mowgli is brought up by wolves. He makes unlikely allies to fight against the common adversaries. This is an idea that should serve the businesses when they are looking for partnerships. Success is a team sport. You have to learn to trust your employees and partners, before you can embark upon a journey that is meaningful. As an entrepreneur, you don’t just create new products, you also create teams and a work culture that people love contributing in. Building trust is the cornerstone for team success.

4. Cinderella

Cinderella is initially a poor girl suffering atrocities. But she morphs into something else later on. We can never underestimate anyone. Try to unearth the true potential of everyone in your organizations and teams. Be the magic godmother/ father to someone you’re mentoring, just because you can. Letting people see what more they’re capable of beyond what they do now, is a sign of great leadership.

5. Pinocchio

Pinocchio’s nose lengthens every time he lies. If you resort to falsehood to promote your business, it will not last long. Even when businesses promote themselves, they should only make promises that they can keep. Stay true to what you’re made of. In the current highly transparent social world, one false step can totally derail your entire brand.

6. Alibaba

Alibaba knew how to open the door to treasures. Others struggled but he had the magic formula. Nobody knows the exact formula of Coca Cola, except a few. This is how it works. You need to protect your best assets and guard your business magic zealously. Although, it’s fair to say that just a secret formula is not helpful, what truly matters is your execution, branding and more importantly your attitude and experience. People can’t copy your soul. You must work hard to keep it creative.

7. Goose that Lays the Golden Egg

As you know, that guy got greedy and killed the goose. The businesses must be careful with their best assets and must not over exploit. A cash cow (product or service), a good employee must all be invested into. Do not push him or her too much and risk a burnout. Do not take your customers or best selling products for granted. Instead, see what else can be done. Raise the bar and be grateful.

8. Aladdin

Aladdin charms and uses magic to find a princess and travel the world. But his true success is revealed when he decides to find comfort in who he truly is and own his identity. Authentic success as a personal or a professional brand is dependent on your own self. You don’t need magic but courage to be yourself and stay true to your values.

9. Chronicles of Narnia

Narnia is primarily a coming of age story. Those kids learn though experience and begin to take more responsibility in the fantasyland, which eventually helps them in real life. Businesses should treat themselves as living beings that learn and grow with new experiences. Take a stock of your growth every few months and ensure you see tangible growth from experiences.

10. Harry Potter

Harry Potter is about relationships and personal integrity. Harry, although has magical powers, survives only due to a lot of friends, honest relationships and more importantly for his integrity and authenticity. Find your best allies and always stay true to who you are.

Which children’s stories have inspired your brands? What are the values you base your brand on?

Enakshi Sharma

Digital Storyteller at Brandanew
Enakshi is a storyteller, curator (India Art Fair, 2015), anchor (May Queen, 2015), research associate (Centre for Civil Society, India), a travel writer and a blogger. She's a Digital Storyteller for Brandanew.

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