Year End Brand Review: Where Do You Stand Today?

Year end brand reviews are a touchy topic. Mid-level managers in large companies may have over 10 people reporting into them, and no one really enjoys the evaluation process. Usually it takes up valuable time and can often be seen as a mere formality.  However, surging ahead without any reflection or review can be detrimental…

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10 Questions That Matter for Your Brand

No matter if you’re working on your personal or business brand, here are questions that matter. You need to answer these to find your story. Every time you’re thinking of building something unique or world-changing, ask yourself these questions. Your long-term vision depends on it. It deserves some time and energy. Your growth depends on…

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What Sort of a Brand Leader Are You?

Like many of you, I recently read an article on Steve jobs and his impact on the Silicon Valley brand leaders. Startups and small businesses like to emulate their heroes to replicate success. It’s not uncommon for Startups to pitch being the “Uber of ABC, or the AirBnB of XYZ” in an attempt to create a brand perception. This could potentially…

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