What Sort of a Brand Leader Are You?

Like many of you, I recently read an article on Steve jobs and his impact on the Silicon Valley brand leaders. Startups and small businesses like to emulate their heroes to replicate success. It’s not uncommon for Startups to pitch being the “Uber of ABC, or the AirBnB of XYZ” in an attempt to create a brand perception. This could potentially…

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Impressive Brand Identity Campaigns in The Last Decade

Successful advertising campaigns can directly impact a brand’s perception. Although most marketers have similar data at their disposal, not all brand identity campaigns are successful. What makes one campaign better than others? Experts say it’s not just images but campaigns that reach people’s emotions. Let’s look at some examples of memorable campaigns that have created magic for brands. Impressive…

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50 Must Have Features to Include in Your Small Business Website

It’s tough to survive in today’s highly competitive market. It’s almost impossible to thrive without a solid online presence. A website has become one of the most important aspects of a brand’s online marketing strategy. Without an optimized brand website, your small business will not stand out. Most modern customers are used to easy access of information online and expect…

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